Merging the Digital and Physical Worlds

The New Gold Standard in Marketing

Digital2Doorstep™ is the first and only marketing-technology service of its kind. Powered by our advanced big-data analytics platform, Digital2Doorstep™ has the ability to identify who is coming to your website as well as what that person or business is interested in. This ability allows us to Hyper-Target the audience that is most likely to convert. This new level of hyper-targeting is backed by the most recent neuromarketing studies. Pairing digital traffic with tangible, creative, direct mail, Digital2Doorstep™ cuts marketing costs and increases their returns, while requiring minimal effort from you, the business owner.

How Digital2Doorstep™ Works

  • 1. An interested prospect visits your website

    Like 81% of all buyers, Joe starts his buying journey by visiting your website. He has intent and interest in buying your product or service!

  • 2. The visitor and their interests are then identified

    Digital to Doorstep is able to identify who Joe is as well as recognize his intent and interest by analyzing the content he was viewing on your website.

  • 3. A custom tailored mailing is created and sent to the visitors

    Digital to Doorstep then takes that information and sends Joe a tailored mailing offer.

  • 4. The prospect receives the mailing & is delighted

    Joe is surprised and pleased to see a custom mailing offer for something he is interested in.

  • 5. The prospect takes you up on the offer

    Joe is so delighted he takes you up on the offer. He is now a happy customer!

Why Digital2Doorstep™?

Neuromarketing!

Pairing neuromarketing statistics* with D2D’s ability to identify a person or business’s interest and deliver them a tailored, creative mailer, makes Digital2Doortsep the new gold standard in marketing!

21% less

Direct mail campaigns require less cognitive effort to process than digital ads.

70% higher

Recipient recall is greater if they are exposed to direct mail rather than a digital ad.

20% higher

Activation in parts of the brain that correspond to motivation response is higher for direct mail.

*A Bias for Action: The neuroscience behind the response-driving power of direct mail. Canada Post. July 31, 2015. Published by the  

Hyper-Targeted Mail Creates Real-World Impact

Here is how Hyper-Targeted stacks up to Digital Ads and traditional Direct Mail.

Digital Ads Direct Mail Hyper-Targeted Mail
Pricing based on Competition & Clicks Geolocation Region Affordable Fixed Price
The Exposure is … Oversaturated 50/50 Interest Interested Prospects
Typical Conversion Rate ~3-5% ~4-10% ~12-18%
Touch Point Approach First Touch First Touch Last Touch
(Top Conversion)
Can Be Segmented by Geolocation
Income
Pages
Geolocation
Income
Geolocation
Income
Revenue
Pages

Have questions? Contact us!

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Digital2Doorstep™